A Brazilian Blow dry puts straightening serums and special shampoos out of business because after one session your hair is left suitably kink-free and touchably soft giving you a blow dry finish for up to four months every time you wash your tresses.
Brazilian Blow Dry It works by injecting pure keratin (the substance that exists naturally in nails, skin and hair) into your strands, so the process is nourishing not punishing to your hair.
Your hairstylist will talk you through the treatment first, and after your hair is washed and rough dried, the product is applied. It has to be left on for 30 minutes or more, depending on your hair type, and once your strands have soaked up all of the good goo the keratin is dried into your hair. You'll be shown how to dry you hair with a paddle brush, taking it under the hair and pointing the dryer downwards as normal.